Our company

• With 14 years of industry experience, AAJ ALLIANCE has become a pioneer in the import-export business of electronic products including mobile phones, digital cameras, IT products and networking devices. Once started, the business grew rapidly over the next few years and support offices were opened in Hong Kong and Germany. The Alliance's primary arm, AAJ EUROPE LTD was formally incorporated in UK in 2004, to cater to the growing needs of a vast global network of trusted customers and partners and to form a strong base in one of the world's most dynamic cities, Hong Kong, Frankfurt. The company initially concent rated on the distribution of IT products, but soon after extended its offering to the wider consumer electronics and IT business. The company has a well established and constantly growing network of partners, suppliers and customers across the world and a powerful inventory that includes popular models of all premium brands of the above mentioned products. Occupying significant market share in various international markets, AAJ Alliance is active in South East Asia, USA, Central Europe, Latin America, Middle East, Africa and CIS markets.

• We trade some of the biggest brands in the world, and benefit our resellers and trade partners with highly competitive prices and unparalleled services. Our passion for innovation and electronic evolution sees us researching electronics from around the world and importing the most popular products and technology. This global network allows us to distribute our portfolio of products to an extensive customer base with speed and efficiency. Our logistical capabilities are unmatched and we place utmost importance on delivering to a fixed time line with optimum security. With our large distribution and supplier base and a state-of-the-art warehouse management system in our countries of representation, we are able to provide excellent logistical support to our customers all over the world.